Your Vision.Our GroundGame.
The difference between a great concept and a great experience is execution.
From one-day activations to nationwide tours, we bring the people, planning, logistics, and on-site leadership to make ambitious ideas work in the real world.
LET'S TALK ABOUT YOUR PROJECTBig events. National reach. Proven experience.
For more than 20 years, our team has helped bring brand experiences to life at major sporting events, festivals, cultural gatherings, and on tours across the country.
GroundGame brings together experience gained across prior client and agency engagements.
From advance work to final load-out.
One accountable partner for the people, planning, and operational details behind live brand experiences.
Experiential & Live Events
Product launches, sampling, retail activations, festivals, sports marketing and live appearances. We take the concept into the field and manage the on-site execution.
National Tours & Mobile Marketing
Route planning, transportation, scheduling, venue logistics, market deployment, equipment and day-to-day tour leadership—across one city or many.
Advance, Permitting & Local PR
Site preparation, permits, venue requirements, safety coordination, suppliers and pre-event setup. We also coordinate local PR, press outreach, community contacts and creator engagement.
Staffing & Field Leadership
Trusted tour managers, field leads, brand ambassadors and production crews, selected for the assignment and overseen through one coordinated management team.
Logistics & Production Management
Vehicles, equipment, inventory, suppliers, installation, schedules, troubleshooting, breakdown and returns. The moving parts stay under active management.
Digital & Influencer Integration
Online–offline engagement planning, creator identification, livestreams and content production. We coordinate talent and production needs to extend the event beyond its footprint.
We don't just execute the plan. We help make sure it works.
Experience changes what you see: a footprint that's too tight, a missing permit, an equipment plan that won't last the day, or a safety issue that could stop an activation.
Our field leadership anticipates challenges, addresses the details and makes practical decisions when the pressure is on.
Prepared before arrival. Accountable through execution.
Experience in action.
Real programs. Real logistics. A look at how GroundGame brings brand experiences to life.
Nongshim × Netflix:
When the plan meets reality.
A KPop Demon Hunters-related consumer activation where field experience helped address unforeseen operational gaps.
The Assignment
For this Nongshim × Netflix activation, our field-operations experience was put to work managing touring personnel and on-site execution through experiential agency Gratsy.
The Challenge
Critical details in the event plan needed attention: permitting, noncompliant or out-of-date fire extinguishers, supplies and equipment capacity, and a 15 × 15-foot layout that constrained the activation.
The Response
The field team addressed permit requirements, replaced outdated fire extinguishers, checked propane, water and generator capacity, and recommended a larger 25 × 25-foot footprint. Working with the brand-side team and tour personnel, practical changes were made before the gaps became show-stopping problems.
The Result
The program moved forward with a safer, more functional activation footprint and improved operational readiness. Promoted products reportedly sold out at more than ten locations. The work reflects how GroundGame approaches every job: catch the problems early, make the adjustments, and keep the experience moving.
This engagement was delivered through Gratsy before GroundGame launched; reported results require approval.
Experienced leadership. Trusted teams.
We bring together people who know what it takes to make an event work—from the first planning call to the last truck leaving the site.
Jacob Brousard
Jacob brings more than 20 years of experience managing national tours, major sporting events, festivals, and brand activations for some of the world's most recognizable brands. He knows how to bring people, logistics, and production together to deliver exceptional experiences. With a sharp eye for detail and an ability to anticipate problems before they arise, Jacob takes personal responsibility for making sure every activation runs smoothly and exceeds client expectations.
Daniel Fountenberry
Daniel has worked in television news, live events and digital media, including roles at ABC News and Reuters, and has spent years building and leading his own companies. At GroundGame, he brings that experience to client relationships, account management, planning and business operations. He likes getting to know what a client needs, asking the right questions early and making sure the work is delivered well.
Let's make it happen.
Planning a brand activation, a national tour or a complex live event? Bring us the vision, the constraints and the challenge. We'll help work out what it takes to execute.
START A CONVERSATIONEmail us at [email protected].